Music Marketing Campaign

Young + Free
Pop Genre

Marketing Trends
Current marketing trends include the usage of teaser trailers along with reliance of social media to market it. For Ariana Grande's hit song "Thank You Next" she released small parts of the video as teaser trailers on her social media to create wonder until she dropped the song. Audience involvement is another trend as well. Maroon 5 was seen doing this for their song "Cold" where they made fans send in 15 second videos of themselves to include in their music videos. This allows for the engaged people to become intrigued and advertise through word of mouth since it may involve them.

Development of brand
The brand of the band will be developed through marketing techniques and the reliance on color branding. As previously stated, social media will play an active role in the marketing of the band. Instagram will be the "hub" where behind the scene photos, teaser trailers, and live streams will be available. The Twitter account will include hashtags and retweets to posts relating to the target audience to create the brand of relatable and nostalgic. Color branding usage will be used as well. All the social media platforms will include the colors navy blue, light blue and yellow in order for people to associate those colors with the brand. The icon, or image, of the band are two ASL hand signs of the letters "Y" and "F" for Young and Free.

Products
Some of the products created include shirts both short and long sleeve, hoodies, hats, phone cases and stickers. This allows for a range in prices depending on how much fans are willing to support the band. Since the target audience is mostly teens and young adults, there are inexpensive options such as the stickers. The shirts and hoodies are available for those willing to spend more.

Production
Through the creation of the music video it was evident that production relied on representation. The band is intended to be relatable to many people, which is why the members were not the typical white males seen in pop bands. It was important that the video followed the same aesthetic as the rest of the marketing campaign and conveyed the same messages in order to create a solid brand. Previously knowing that a promo music video is tricky because of the syncing of mouth movement to the song, the video included long shots where the mouth of the lead singer was not very visible and errors would not be easily detected.